WHO GIVES A CRAP was started when they learnt that 2.3 billion people across the world don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.
They thought that was pretty crap. So in July 2012 Who Gives A Crap was launched with a crowdfunding campaign on IndieGoGo.
Now they donate 50% of their profits to help build toilets and improve sanitation in the developing world.